Today was the start of my 17th season as the Hurricanes’ Team Photographer, and my 21st overall including my student years. Things have changed over that period of time, going from processing and printing film in my closet to digital processing and Photoshop work on a Mac. Photos that were distributed to primary clients via FedEx back then are done so via FTP today. Outside sales to editorial clients have been nearly entirely eliminated by agencies suck as Getty Images, who have largely commodified the market for stock photography, resulting in use fees at a fraction of what was realized in the past. In its place some photographers have moved to promoting themselves via websites and social media sites including Twitter and Facebook. “Caneshooter” has become my identity and my brand online and in social media after just being a nickname hurled at me by another photographer back in the late 1990′s. I spend more time promoting my brand than I do shooting photographs. I have over 91,000 photos online, of just Hurricanes Athletics. I have this blog, a Facebook fan page and a Twitter account. I hope I post interesting stuff, and that you’ll look at my website, my blog, fan my page on Facebook or follow me on Twitter. And I really hope you’ll buy a print or a download! ABOVE: Kenny Kadji poses earlier today during our basketball freshmen/transfer studio shoot at the School of Communication.